Debunking Soap Ingredients

The billion dollar personal care products industry isdriven by marketing.  Companies invest inconsumer awareness to exploit our collective fears of germs, aging, and ingredients that can affect our health and the environment.   On any given trip to the store, buyers are standing in the aisles reading the product  ingredients list to determine if they want to make a purchase.

Unfortunately, the ingredients list does not tell the whole story, especially when it comes to soap.  When companies list expensive oils as ingredients they are not providing better ingredients,just more costly ones.All plant oils are formed by a combination of the same 8 fatty acids.

These eight common fatty acids are Lauric acid, Myristic acid, Palmitic acid, Stearic acid, Oleic acid, Ricinoleic acid, Linoleic acid, and Linolenic acid.  They represent more than 90% of all the fatty acids in oil. We list the fatty acids we use to make our soap on the wrapper.

It is scientifically incorrect to list oils as ingredients. Once the oil becomes soap, it is not oil any more.  For example, you cannot shower with olive oil but you can use a soap made from olive oil.  What's the difference?   The ingredient is not olive oil, it is soap that has as its main ingredient sodium oleate.

Soap is a combination of fatty acids and salt.  Dr. Wu’s Soap Discoveries is one of the few pure soaps on the market.  Pure soaps are so safe they regulated by the Consumer Product Safety Commission, and do not require ingredient labeling.

Choose Dr. Wu’s Soap Discoveries for all  your beauty and bath needs.

Natural Soap Choices

When it come to natural soaps these days, it’s almost like opening your closet and deciding what to
wear. There are so many choices for so many niche uses.  Do you want a soap for your face, or for your body.  Do you want a soap that relaxes, refreshes, soothes, moisturizes, nourishes, has aroma, essential oils, or even cleans?  Do you need to emerge from the tub smelling like roses?  What is your occasion and need?  

Uncomplicate your life. Dr. Wu’s Soap Discoveries is one simple soap that nourishes and protects your skin as it cleans.  As a daily soap, when nothing else suits, this bar belongs in your beauty arsenal.  You don’t have to think about it.

Formulated by a molecular biologist, Dr. Wu’s Soap Discoveries applies science to clean.

What Is the Molecular Biology of Soap?

Soap is the sodium salt of a fatty acid. It is made by mixing fatty acids like vegetable oils with sodium hydroxide, or lye. 

Fatty acids are long chains of hydrogen and carbon atoms with an extra hydrogen atom at one end and two oxygen, one hydrogen, and one carbon atom on the other end. This formation is called the carboxyl group and  can be saturated like Palmitic acid or unsaturated like Oleic acid.

Fatty acid molecules are usually found as part of larger molecules called triglycerides. A triglyceride molecule is produced when the carboxyl group ends of three fatty acids  are cross-linked with one molecule of glycerol. During the soap making process,  the  sodium hydroxide cuts the bond between the fatty acid and the glycerol to form glycerol and soap.

Product Launch: Revolutionary process generates solid soap bars from unsaturated fats.

 

For Immediate Release
February 23, 2011

Contact:  Marsha Hallet, sales@soapdiscoveries.com
Soap Discoveries
PO Box 2596
Rafael, CA 94912
415-565-9090

Product Launch:  Revolutionary process generates solid soap bars from unsaturated fats. 

If you find the idea of rubbing scented butter on your skin repugnant, then you may want to reconsider your next purchase of a handmade “natural” soap.   

The 21^st Century of Soap Making

Thanks to Dr. Gin Wu, PhD molecular biology, the ancient culture of soap making has entered the 21^st century.  Now you can buy one simple soap, which scientifically nourishes and protects your skin.  Dr. Wu’s Soap Discoveries is based on the properties of long chain mono and poly unsaturated fatty acids.  These “good fats” can be absorbed through the skin. Traditional “natural” soaps are made from largely saturated fats which are suspended in water as a soapy emulsion and not absorbed.  Don’t be fooled by their lingering fragrance.  The beneficial oils contained in these soaps go down the drain as you wash your face.

Good Things Come in Small Packages.

This product is made in Marin County, CA, and is currently available on the internet at http://www.soapdiscoveries.com/  and to distributors and wholesalers.  Dr. Wu’s Soap Discoveries cleansing bars are ergonomically shaped for ease of use.  The small bar size hides the fact that the science behind Dr. Wu’s Soap Discoveries is large.  The bar was in development for three years. Add Dr. Wu’s cleansing bars to your beauty arsenal.  They are economical, ecological and effective.  

####